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  A Logo concept is all about making a company's perfect graphic label. It is typically consisting of a sign or brand mark, along with a tagline, depending on the type. A strong one reflects what an agency does and what the brand believes. However, there are certain types of logo, one of which is text-based. In this section, you will get to learn about this type and its features in detail.   What is a text emblem?   As the name implies, these logos have the name of the company in them, which automatically conveys the brand to its clients. They are known as wordmarks as well. To achieve a strategic advantage over their competition, many prominent corporations use such logos. As per the company's specifications, they can be written in various formats, shapes, colours, and sizes. CNN, FedEx, IBM, Coca Cola, Disney, Upwork, Lenovo are some of the most famous corporations using these styles of logos in the world, and the list goes on.   Features of text-built logos: By th...

  Many people have tried to understand the story behind the logo, but mostly they failed to conclude it. Not because it’s difficult to understand, the main reason is the field and concept behind is a vast story. Most people believe it’s just an image with some words, but the reality is it’s the most valuable tool that businesses should possess. If we look at history, the concept of identification was started back in the Stone Age; where Sheppard uses to mark their livestock animals with colours or sometimes with a hot iron. This might sound harmful but this is what the reality is. However, the recently modified logo design was first used by Levi's first in 1886 as a way to grow its market share, and after that, it becomes a trend.  This article will tell you some truth about the custom logo so every time you design or buy it, you must know the truth. So tighten your belts and let’s fly for 60 seconds! Investing Too Much Is Not Mandatory Spending a million to get a logo is not ...

  Your logo is the face of your brand; that’s why it is necessary to keep it clean and decent. If you want it for your brand you can get it from where ever you want; either you can go with a company that provides the best design service or you can design it by yourself with the help of Adobe illustrator or software. But creating it on your own can be a little frustrating sometimes because it requires some tricks and tips to follow otherwise making a good logo sounds impossible. Whether you’re a beginner and want to start your career as a designer or just in need of basic knowledge about designing. Don’t worry; we have got a solution, going through this article you will find some important points and tricks which will help you make really good logos. So have a seat and don’t leave it till the end! A picture is worth a thousand words It’s human psychology; that they memorize an image quicker and more instant. A logo is on the other hand a visual representation of your brand, so you w...

  Designing a logo might seem an easy task, but unfortunately, it’s not. Since, it is a significant part of branding as a single-simple image has a power of conveying a brands image and unspoken words, which makes it the most useful way that business uses to advertise their product. Think of a famous brand like Coke, Apple, or Netflix. How much effort and hard work they have put in to make it recognizable and eye-catching for the public. You may be wondering: what makes a logo identifiable?  If you are probably a designer or know a bit about it, you should have known that before start designing it you must have sufficient knowledge about a business value, and objective, and how customers think about your business. Therefore, it becomes important to know the facts about designing that makes a logo famous. It’s a new design Custom logo is always a unique and fresh design as it is created by a well-known designer and he knows that cheating a competitor would certainly end up losi...

  Your logo's integrity needs high-level care because it is essential for its long term success. There are tons of logo that fail due to lack of maintenance and proper care when they were created. It doesn't matter how amazing your product and services are or how good and cooperative your working environment is, if your logo fails to attract the attention of an audience. For any company, logos are a must-have and are responsible for expressing the values and principles of a brand to the market. This issue often happens and with their emblem styles, even the largest companies struggle. In this section, we will discuss some flaws that are usually observed in designs and provide you with a little guidance so you can save yourselves from those drawbacks. Follow trends so much Trends can disappear in a whiff of smoke and this is the reason relying too much on these can affect your logo negatively. Your emblem required to be eternal, they start looking outdated if created by followin...

  The importance of the logo is already apparent to most of you. Every graphic feature be it Fonts, shapes, colours are important in creating a successful logo, there is another major element called "versatility" which work wonders in this field. Versatility means the ability to adjust or adapt to several different tasks or functions. Your company's emblem must be made in a way through which it can expediently attached or imprinted with anything and everywhere, without removing other graphical features like colours, shapes, text etc. As a growing entrepreneur, you might be ok with your logo to be imprinted on the business card only, but when you begin to grow you want, it pasted on every marketing media like billboards, websites, brochure, TV ads etc. to ensure that your business will last long and achieve its goals. In this article, we are going to discuss the importance of versatility in detail and tell you how you can create one. Why does a logo need to be versatile? Y...

  The fonts you use have vast impacts on people who see it. The mostly graphic designer works well with shapes and colours but do not pay attention to fonts. Every font has a unique personality. It's necessary to know which font will better suit the tone in which you want to communicate. Choosing the right one will take your business to next level and evokes emotions, the key is that font must match with the expectation of an audience who are going to see it. The right choice of font can convey more than just words to your audience. In this article, we will look deeper into the psychology behind fonts of logo design and help you make the right choice for your logo. Serif fonts: Many educational institutes, insurance companies, financial companies use this typeface. By looking at this one people feel a sense of security that they are dealing with the right company and that the company is stable and firm. When you want your business to sound defined, this font is best. For brands tha...

  Marketing today includes a lot of interactive, multimedia, animated, emotion-evoking tactics, so it is important to be able to translate well between these formats with your logo redesign. There are several advantages of changing your symbol. This is especially crucial for the businesses which have been running for years because your emblem that has been made in 1974 is not going to communicate well with the customers in this day and age. Not only this but there are several other solid reasons which definitely will make you realize that it is a time to pull off the old one and give it a necessary reboot. Here are some important and easy steps of symbol redesign. Keep it up to date: Like fashion, emblem design follows patterns as well. All goes well when it comes to its renovation, colours, form and new fonts. Whether it involves a small retouch or wants a full revolutionary look will depend on how far it has changed or how old it is. Your latest or refreshed emblem elements need ...

  There are hundreds of companies waiting for the customer to catch the attention and to make them buy, but every time the customer selects only one that he is using for ages. What makes them have priority? A successful company is one that has created a unique identity for itself. Due to the brand identity, the consumers can immediately reach the company’s products and services. But actually, the thing that makes them identifiable is the logo; it’s that pictorial representation of a company, making it identifiable among the target audience, effective and eye-catching for customers, and motivates them to buy from them. But before designing or seeing a logo you ever asked yourself that what makes it great or what makes it recognizable. Surely it’s the hidden fact that you probably didn’t know. Ever seen a FedEx sign what it represents. FedEx" hid a dart between letters E and x, which represents the go forward and efficiency. When creating a logo, a business or a designer should have...

  Designing a logo might seem a worthless task, but believe me, it’s not. Before establishing a business, the owner gives priority to a lot of factors like start-up costs, competition, and location, etc. But the sad part is they always ignore the most necessary part; the face of the business its logo. But business owner either neglect designing it or they are unaware of the importance. The reason can be both of them, but if someone tells them the importance of it they would surely be ready to spend millions. Reading this article would surely help you to understand why a known brand does spend money like water to get a logo that truly speaks about their brand. Moreover, if you are heisting designing it, the points listed in this article will give you a clear picture. Pouring money down the drain The biggest misconceptions that the business owner makes that they think designing a logo is like wasting the money and there would be no importance in the future. But here is the point wher...

  A logo is the face of your company. It’s like the door of a brand which attracts potential customers to know more about you and leave a lasting impression. It is the symbol of uniqueness that makes a distinctive identity of your brand to differentiate you from others. However, to show this identification, it is used from your business cards to stationery, social media sites, websites, products packaging, billboards, and advertisements. Therefore, creating a new logo or redesigning the existing one. It is important to make it perfect, but, how? Well, this article will give you 5 Secrets that will make your custom logo look amazing.   Esteem the Brand’s Heritage    A logo should be a design that respects the heritage of a brand. It is not just the visual identity of a brand, but more than that. It communicates the core values and purpose of your brand. Therefore, you must respect its heritage to create a lasting impression on customers. Understanding the Psychol...

  A logo is not just a static symbol. It is the visual identity of a brand that helps to convey its message to the target audience. It gives an unforgettable and meaningful impact on customers mind. Moreover, it creates the unique identity of a company in the market which helps customers to recognize them easily, and create an association with a brand.      In this competitive era, companies know the significance of logos. They make them more recognizable and give an upper edge because the professional logo design gives a good impression to customers and build trustworthiness. The significance of logo design is undeniable. However, in this article, you will get know about the amazing fact about them to make your emblem more appealing.     Uniqueness One of the great significance of an emblem is it gives a unique image to your brand. This uniqueness contributes to establishing a unique identity of a company and gives strong pillars in making recognized ...

  Only a skilful graphic designer knows that adding different shapes and styles to conventional logo makes them unique and only a competent and experienced graphic designer can fit such shapes in your designs. In making your brand personality, colours, shapes and fonts play an important role that's why executives or managers of modern times are very conscious and specific about what type of fonts they should use to create a strong and effective identity for their brands. The font chooses to create your logo will express both your brand and the product and services it provides. Below, in this article, we have enlisted a few amazing fonts for emblems that will make you look professional and modern. Garamond:  It is a package of old serif typefaces. This looks elegant, has brilliant readability and a perfect style. It is usually used in long paragraphs of texts like textbooks, magazines and websites etc. this typeface was released in 1989 and positioned as second-best among all o...

  A logo needs to send the correct message to the market, and therefore a typography font in a positive manner forms the base of a logo design to be able to denote the principles of the organization. It is not just a combination of colour and shapes, it is an art and a typeface which bring life to your logo. Effective communication with the audience is only possible when the texts are easily understandable and conveys message full of meaning and this is what typography does, it gives the significant perception to your design. Considering the above-mentioned facts, today, we will discuss the need and importance of typography in your business's emblem. Use of correct font: Visual engagement of customers is really important because it gives a sense of reliability and tells them that your business is trustworthy. Therefore, to get the attention of right customer you need to have the right font in design, which tells better about your product and services and in this regard typography...