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  Sometimes designing a logo can be a frustrating task, as it’s not just an image. It’s a visual that helps to promote the brand and help the target audience to make instant recognition. There are thousands of companies that are doing business in the market before you, launching the brand with the same symbol will never going to make a great impact, but going with the unique identification means instant success. Due to the brand identity, the consumers can immediately reach the company’s products and services. But creating a unique symbol requires excessive research and study of the brand's nature, without it you can’t even think of a unique design. Before you are involved in any work it requires some specific qualities, same in the case of logo designing it design requires plenty of practice and experience for it to be successful; knowledge is power for any graphic designer. Probably if you are a new face in this field; reading this article will not only nourish your qualities but...

  The first modern logo was used by Levi's in 1886 to grow its market share. And after that, it becomes the hub of brand identification. Therefore, now there are several options that companies can use to design their emblem. If we consider the year 2020, it is the worst for business as it also ruined the plans and goals of people across the globe. Moreover, the design community has started wondering that if logos have lost all their credibility and they are in danger of becoming devoid of personality, uniqueness, and quirkiness. But now things have started cooling down as more people realize that they can only survive if they have an online presence. Reading this article, you would surely understand why business owner priority is always custom based. And why this year will be of a custom logo. The Demanding future The demand for the custom logo is increasing day today, and as it estimated that this industry would be the booming designing industry by the year 2024. But what makes it...

  Many of the people have a concern about the originality of their logo hence plagiarism is the noteworthy problem in the field of graphic design. It is a sign of true graphic designer that he delivers unique and exceptional work every time he asked to. If the design is not original it is not going to last long. As well as independent artists, many readymade logo design platforms produce logos and sell them online. Doing a quick search on Google pulls up several identical designs made by numerous individuals. It isn't a straightforward job to distinguish between an original design and a replicated one. This article deal with this topic in details. Imitation vs. inspiration in logo design Art is all about brainstorming and creating original and exclusive designs. All this comes from inspiration, anything under this sky can become a source of inspiration to your art whether it is a song related to a rainbow or a poem associated with beautiful daffodils dancing beside the lake. Same g...

  The importance of the logo is already apparent to most of you. Every graphic feature be it Fonts, shapes, colours are important in creating a successful logo, there is another major element called "versatility" which work wonders in this field. Versatility means the ability to adjust or adapt to several different tasks or functions. Your company's emblem must be made in a way through which it can expediently attached or imprinted with anything and everywhere, without removing other graphical features like colours, shapes, text etc. As a growing entrepreneur, you might be ok with your logo to be imprinted on the business card only, but when you begin to grow you want, it pasted on every marketing media like billboards, websites, brochure, TV ads etc. to ensure that your business will last long and achieve its goals. In this article, we are going to discuss the importance of versatility in detail and tell you how you can create one. Why does a logo need to be versatile? Y...

  Want to know how designing works; Go and ask a person who has complete knowledge of designing methodology. Designing an image and apply some complexion to it is not the actual logo, but thinking out of the box and making it recognizable is what the brand needs. But sometimes creating it sounds very exciting and fascinating, whether you’re modifying an existing one or designing something completely new. You may be wondering: what makes a logo look perfect? If you are a designer or know a bit about it, you have to make sure that designing it for your business you must have enough information about a business value, aim and objective, and how customers perceive your brand. Well, below we have listed five facts that will help you create the best one for your business! Exclusively for you The brand is yours so does the logo, because it is unprecedented, spectacular and nothing like it ever exists before. It tells potential clients who you are, what your aim is, and how would you benef...

  There are hundreds of companies waiting for the customer to catch the attention and to make them buy, but every time the customer selects only one that he is using for ages. What makes them have priority? A successful company is one that has created a unique identity for itself. Due to the brand identity, the consumers can immediately reach the company’s products and services. But actually, the thing that makes them identifiable is the logo; it’s that pictorial representation of a company, making it identifiable among the target audience, effective and eye-catching for customers, and motivates them to buy from them. But before designing or seeing a logo you ever asked yourself that what makes it great or what makes it recognizable. Surely it’s the hidden fact that you probably didn’t know. Ever seen a FedEx sign what it represents. FedEx" hid a dart between letters E and x, which represents the go forward and efficiency. When creating a logo, a business or a designer should have...

  Logos are implanted in our culture and our lifestyles, it's nearly impossible to not find any when you walk out of your home. They are dispersed around us where ever we go, they define values of your business, communicates and influences your decisions and are also full of meanings. Whenever any graphic designer creates a logo or whenever managers of the business start working on their brand identity, they need to understand, what exactly is the purpose of it? How do you create one and how will they lead in the market place? In the article below we are going to discuss the same questions   Your organization must have a face. How are you going to distinguish the market from yourself? For example, Nike has swoosh, Adidas have three trefoil leaves and the bite apple logo, and all of these have made their respective brands to reach heights and made their separated identity. What your business has? Your company icon should be unique and memorable even if it is typography one, whi...

  Most of the things are understood in the best way through the facts. A logo comes under the finest marketing strategies of any business. It is the first thing that attracts the customers and brings them towards the brand. It brings so many successes to the business in terms of identification, recognition, making it stand out from the competitors, and many more. This success comes from the standardized symbol with perfect techniques.   Here are some tips explained with the help of facts of some of the most successful businesses in the world. 1. Investing Too Much Is Not Mandatory:  Some businesses leave the idea behind creating it. Thinking it is too expensive to buy or out of the league. Twitter made its first-ever symbol by buying the bird from iStock for $15, and the designer only received $6 for its creation. And it is the most iconic symbol of all time. It may have evolved now or might be expensive. Twitter still uses the updated version of an old bird.   2. Be...

  Experts in marketing who appreciate graphic design know the features of logos and recognize them. Its consistency and versatility are one of the most reliable characteristics of an efficient logo. The value of graphic simplicity for the logo has now been recognized by brand design practitioners. Company logo is the face of your company and your name. As your simple design begins to create brand recognition, customers can develop a bond with your brand. But a complicated logo style makes it impossible for this partnership to happen. It makes a lasting impression: Other than being able to absorb and understand easily, a simple one can be memorized for a long time, within a fraction of a second, it needs to call to mind your unique brand, and the sooner, the better. At a glance, a simple icon may be identified, whereas more nuanced ones can be more difficult to work out and require more analysis.   Elicit emotional reaction: A great one provokes an instant emotional reaction ot...

  Seeing the logo of the world’s most leading brands like Apple, McDonald's, and Coke; you would certainly wonder why they are so famous and what makes them the best. And sometimes you would even ask the question that it’s the brand that makes the logo famous to the logo makes the brand the leader. But the sad part is it’s hard to figure out the answer. Everyone wants an incredible, world-famous and the most creative design. They want people to recognize, trust and establish a relationship with them. It has more impact on people as comparing the quality of the product itself because all the impressions they make are after buying the product. But want makes them buy the product is the logo; because is the spokesperson for a company, and conveys the message better than anything, that’s why the First impression is important. With so many logos out there, and even more, designers are waiting to design. You must know what makes them so famous and what makes the leading brands to think o...

  Designing a logo can build or break the brand's image in the market. Designing is more than just selecting a font, adding a complexion to an image. It’s the first thing that a target audience glimpse and based on   it they perceive and interact with a brand, and ultimately becomes the brand’s customer. To make a first positive impression it’s important it should represent everything a company is trying to convey. Have you ever question yourself; why do start-up businesses spend money like water to get the most iconic and artistic design or redesign? They do not just want a pictorial representation for their brand, they want to make it perceptible among the target audience, effective and appealing for customers to go and buy from them when they recognize it. So before you design or buy an incredible logo for your brand, it’s important to know that why having a great design is so important, and how it will help you in future branding. So before wasting any time, let’s jump on ...

  Logos are the face of a brand. It represents a brand persona and conveys the ideology and core values of a business. However, a poorly designed logo can negatively impact the image of a business. Therefore, the significance of logos is undeniable. That’s the reason that there are a lot of misconceptions and myths about logo design. Let’s talk about some of these and see if they are true, or just people believe it to be true. Below are top logo design myths to be aware of, and should avoid at all cost: The design should follow the Industry Style Mostly while designing it is recommended to do research about competitors and analyze their logos. Though, its core purpose is just to get the idea that what others have, and try to make something different. Whereas, the emerging companies think that the same design will help them to create an identity in the market as their target audience is associated with this. However, if any company in the market has a different style and logos, it m...

  The current state of business can be altered to an improved one with the help of designs. The company performance is affected by its logo design, an important relationship can be established by the audience which will not only increases the purchases of the brand but also decrease the sensitivity of customers to its price and hence decrease the marketing costs. It can be used to solve the problem of the people who are not your customer yet and can facilitate as an important meeting for the brand, and its difference with other competitors. They were used as an identification mark in old ages: In old ages, they were used as the sign of identification to convey the concept and information which lies beneath them, for example, the sign of the cross on top of the church shows sacrifice and victory of life over death, the swastika on Buddhist temple shows good luck and happy life and there are several other examples like these.   Brand loyalty begins with loyalty: There is no such...