Common Misconceptions and Myths about Logo Design

 

Logos are the face of a brand. It represents a brand persona and conveys the ideology and core values of a business. However, a poorly designed logo can negatively impact the image of a business.

Therefore, the significance of logos is undeniable. That’s the reason that there are a lot of misconceptions and myths about logo design. Let’s talk about some of these and see if they are true, or just people believe it to be true.

Below are top logo design myths to be aware of, and should avoid at all cost:

The design should follow the Industry Style

Mostly while designing it is recommended to do research about competitors and analyze their logos. Though, its core purpose is just to get the idea that what others have, and try to make something different.

Whereas, the emerging companies think that the same design will help them to create an identity in the market as their target audience is associated with this. However, if any company in the market has a different style and logos, it means they know how to stand out in the crowd.

For example, the majority of the time, outside the clinic of the dentist, we see the symbol of teeth. They might be thinking that this will associate with them more. Instead, the same kind of style and symbol confuse customers to differentiate them from others.     

It should have a symbol

People think that if it’s a logo, then it must have a symbol. However, it is not the case with every company. Some companies don’t need a tiger or a wheel as an emblem symbol to attract consumers.

Certain products don’t need a symbol. A straightforward text will simply justify what you are doing. You do not need it all the time. We have an example of Google Facebook, NASA, and many more, which just have a logotype or word type of logos and perfectly fit with their business.  

It has to Reflect, what the Company Does

The most common myths about logos are that they should reflect what the company does. However, it has nothing to do with a logo design, to show your business. Its main purpose is to differentiate you from competitors and create your own unique identity.

Like if we say that you sell burgers so that you have to use the image of a burger on it. The biggest example for us is MacDonald’s; its emblem doesn’t show that they sell food or burgers. Exactly, the same goes for Apple Company. They have a symbol of bitten apple that doesn’t mean that they have a fruit business.

You have to understand the essence and idea to show your brand, which can create your distinctive identity and recognition.    

It has to be Timeless

You must have heard so many times, that a logo design should be timeless. Well, that’s not possible. Everything has its time limit and then has to replace it with a new one. The same goes for them. If you see the big brands in the world, like Coca-Cola, Starbucks, etc. They have modified their emblem several times to look up-to-date and fresh.   

Ending Remarks    

These were the most common myths and misconceptions about buying logo designs. You might also hear some of them. However, you have to understand that having a good logo is important for business, and used to identify your brand. Keep remember these myths and think of it as an investment, not an expense.

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