Psychology behind fonts of logo design

 The fonts you use have vast impacts on people who see it. The mostly graphic designer works well with shapes and colours but do not pay attention to fonts. Every font has a unique personality. It's necessary to know which font will better suit the tone in which you want to communicate. Choosing the right one will take your business to next level and evokes emotions, the key is that font must match with the expectation of an audience who are going to see it. The right choice of font can convey more than just words to your audience.

In this article, we will look deeper into the psychology behind fonts of logo design and help you make the right choice for your logo.

Serif fonts:

Many educational institutes, insurance companies, financial companies use this typeface. By looking at this one people feel a sense of security that they are dealing with the right company and that the company is stable and firm.

When you want your business to sound defined, this font is best. For brands that revolve around authority and dignity, it works well. For luxury brands that express beauty, they are also fantastic. For formal cases, they are also best and also when you want to showcase your trustworthy self.

Sans-serif fonts:

These are entertaining, beneficial to marketers planning to demonstrate a straight-forward and forward-thinking approach, exhibiting a sense of authenticity and sensitivity. They are ideal for organizations that have a history of relaxed employment, evoking informality. They are commonly used in modern media, mainly on blogs. The one speaks for itself and reveals that nothing is concealed by the brand.

In contrast with Serif fonts, they make brands feel less conventional. They have a sleek aesthetic, plain and tidy, giving stability to the buy logo. The best readability and versatility are offered by Sans-serif typeface, providing an intuitive reading experience.

Script fonts:

When they want to make themselves sound more intimate, this one will support brands. They inspire thoughts that are imaginative and emotional. This is suitable for brands that want to demonstrate their artistic side, especially visual brands that want to express emotions, memories, or history.

However, it is important to ensure that the fonts are readable and that they do not look fancy. They look like old handwritten letters or fountain pen writings, offering a sincere feeling and displaying genuineness, grace, and imagination.

Display fonts:

They are bold, broad, and distinctive, unlike the standard. They are ideal for enterprises in the entertainment industry. They reflect a relaxed mindset and can be fun and unique, display a positive personality and offer a trendier look to buy a logo.

They're intended to be heard. They are unconventional and eccentric. To draw the viewer, they are supposed to be shown at a greater scale. On the loud side, they are small and it's fun to catch people's eyeballs.

Modern fonts:

They convey the feel of style and intelligence. They are bold and futuristic in nature and have thick and thin shifts. They give the brand a progressive feel and are eye-catching. This typeface is highly preferable for companies related to engineering and technology.

Conclusion:

If you make careful decisions on a font, you can engage easily with your target audience and build an emotional bond with them. We hope by reading this article, the importance of using a correct font on the outcome of your business is clear to you and that this will help you to choose the best one.