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  In designing, it’s important to be a great storyteller. It would be difficult for you to understand that what storytelling is actually about in it. The more narrative and fictional has a set structure that can carry a person through it. It includes a beginning, rivalry, content, and an ending, as well as characters, settings, and plotting, etc.  If a large space we are creating of storytelling is filled by the steps in our design, then the story you are telling is to yourself, not the customers. An advantage of a great story is that the person feels an emotion, but emotion can also be felt without storytelling. Emotion in the things we create: If you want people to love your products and enjoy the experience. These ambitions are other reasons for the fictional image impart. A truly fascinating imagination creates tension, and even the customers feel uncomfortable, sad, or anxious. These are the feelings that should not be evoked. If you will start telling stories about the p...

  A logo is the first impression of the company, which enhance your brand and recalls your identity when the target audience sees it. Therefore, it is a symbol of unlimited promotion and maintenance of brand image. Moreover, it looks like a small symbol, but it is your most critical brand asset to identify you in the market. Therefore, it is important to create a timeless logo because it allows you to maintain relationships with customers in the most effective way. So, this article will explain to you the tips for timeless logos: Start with research: If you want a timeless logo, then you have to research before designing it because a lasting logo is always a thought process, it is not that appears suddenly. Besides, It is important to know your target audience, what are you designing for, which species you target. Before creating it carefully focus on the each of their function and then determine the serviceable function which you have to use it according to their preference. ...

  It is important to give enough time to create the logo design that can take up to several days. To design a logo it is important to know the process and how it works. The best ones can grow with the company and communicate to the audience what your brand does. When you create a logo, you must go through a process to ensure that the final design is adapted to the needs of the clients. The below procedure starts with the design brief, then conducting research, going with brainstorming, then sketching the logos, then use those logo concepts, after that presenting them to a client, now prepare the final deliverables which you give to the client. This article will show you the step-by-step process. Design brief: Design brief is the first one in which get to know the customers’ business, its biography, industry, competitors and viewers. For which you have to conduct an interview with the client to get the brief. Now you have to gather as much information from the client as possible. Af...

   The font of your logo plays a vital role in starting the image of your business. Regularly, companies think of colours and images in graphic designs, specifically in logos. If it has a business name, the achievement of its design depends on the skilful use of fonts. Conveniently, a wide collection of fonts is available to make a correct choice. Only a trained and experienced one can include such perfect font in a design. A skilful designer understands how giving a different shape to a predictable typeface can create a unique design. Let’s take an example of the famous brand Coca-Cola logo in which lettering create a brand identity. Helvetica: Helvetica is one of the maxima used fonts in a variety of graphic designs. Experts are specifically fond of this. Helvetica has been rushed in personal computers since 1984 and this is the main reason why it so popular. Many professional likes and dislike this typeface for a simple reason that the letters in this typeface are spread ou...