The process of logo designing

 It is important to give enough time to create the logo design that can take up to several days. To design a logo it is important to know the process and how it works. The best ones can grow with the company and communicate to the audience what your brand does.

When you create a logo, you must go through a process to ensure that the final design is adapted to the needs of the clients.

The below procedure starts with the design brief, then conducting research, going with brainstorming, then sketching the logos, then use those logo concepts, after that presenting them to a client, now prepare the final deliverables which you give to the client.

This article will show you the step-by-step process.

Design brief:

Design brief is the first one in which get to know the customers’ business, its biography, industry, competitors and viewers. For which you have to conduct an interview with the client to get the brief. Now you have to gather as much information from the client as possible. After collecting information from the client it is important to think about where it should be used including scaling and capacity.

While a logo should assist different business objectives, so you must have to stay passionate in this process to a great one.

Research:

Now come up with the second one, it will take a brief that collected from the first one and conduct research that will give help in further process. The main purpose of research is to understand the client’s field so that you will come up with better solutions for work in the future.

Apart from that, you need to know what is the appropriate way to differentiate a company from its competitors. For which you can experience the company from the client’s point of view. Research is a very crucial process for analysing the company and its competitors.

Brainstorming:

Brainstorming means think all possible plans that would straight creativity in the right direction. This is based on the design description and research that we already discussed.

In this procedure, you have to develop ideas and take the decision on art direction. Once ideas begin rolling down in the text form. After that come up with the themes and text which used in it. It is one of the most crucial steps while you buy logo design.

Sketching:

The fourth is sketching in which find a link between an idea and the creation of a procedure. For sketching it is important to decide whether you need a symbol or typographic of the brand name. This process executed by using Adobe Illustrator for digital application.

It is important in sketching to choose the typeface that will set the quality of the custom logo. Try to reach each emblem option with several different fonts which result in an effective one.

Design:

Once you have sketches, then you can use them besides the strategy and choose the best concepts to execute them digitally. Now, this part is about interpreting sketches into digital form and then doing additional testing practically of each one.

This is all about testing different methods in which you can implement sketches in order to get the best results.

Present:

When done with a design then it’s time to present them to the client in the form of a presentation.

Keep in mind that provide those solutions to customers that can work for them effectively. Don’t make the mistake of providing something that is not appropriate. 

Delivery:

This last process represents the logo artwork and style guide. While you have a client’s approval then you should deliver the sketch and style guide. The delivery package includes a logo file and a style guide that represent the use of a logo.

In the end, you need to work on a style guide that would represent the colour palette, typography, photography and placement of dark or bright backgrounds.

Conclusion:

Hopefully, this article has helped you to understand the process of logo design. Well, it is important to follow each step by step that must give you a clear understanding of what makes a logo successful. it is important to go through these processes when you buy a logo.