8 Best Fonts For Modern Logo Design:

  The font of your logo plays a vital role in starting the image of your business. Regularly, companies think of colours and images in graphic designs, specifically in logos. If it has a business name, the achievement of its design depends on the skilful use of fonts. Conveniently, a wide collection of fonts is available to make a correct choice.

Only a trained and experienced one can include such perfect font in a design. A skilful designer understands how giving a different shape to a predictable typeface can create a unique design.

Let’s take an example of the famous brand Coca-Cola logo in which lettering create a brand identity.

Helvetica:

Helvetica is one of the maxima used fonts in a variety of graphic designs. Experts are specifically fond of this. Helvetica has been rushed in personal computers since 1984 and this is the main reason why it so popular. Many professional likes and dislike this typeface for a simple reason that the letters in this typeface are spread out too forcefully.

It was designed in 1957 by Max Miedinger for the Haas Type Foundry in Switzerland and originally called Neue Haas Grotesk. In 1960 the name was transformed to Helvetica, an adaptation of Helvetia, which is the Latin name for Switzerland.

Its simplicity and sparkling, sans serif design, makes it a popular choice for many world-famous brands, for example, Fendi, Nestle, and American Airlines.

 

Garamond:

This is not a single font but a family of old serif typefaces. This has outstanding readability and is well-designed, making it perfect for the design. The different ones include Adobe Garamond, Stempel Garamond, EB Garamond, Sabon Next and ITC Garamond. It is classically used by magazines, websites, textbooks and long bodies of text. A German publication has rated this typeface as the second-best amongst all fonts. This was first released in 1989.

 

Univers:

It was one of the first typeface styles to present the idea of a reliable font family. The Univers family includes a wide range of weights, widths and positions. Its designer was not the biggest fan of decently geometric fonts and defined Univers as having “visual sensitivity between thick and thin strokes, escaping perfect geometry.” This attention to detail gives the letterforms a deep shade.

 The famous brand eBay logo has a Univers font type which shows a lot of personalities.

 

Bodoni:

The Bodoni font raised during a time when designers were experimenting with the contrast between thick and thin type features. Giambattista Bodoni took that experiment to a life-threatening, making this dramatic font.

The famous brand Calvin Klein has a Bodoni font and is to consider for mainstream fashion brands.

 

FF Mark:

It was created in 2013 by German type designers Hannes von Döhren, Christoph Koeberlin and the Font Type Department.  FF Mark is ideally suitable for film and TV, advertising and packaging, editorial and publishing, logo, branding, music and nightlife, software and gaming, sports as well as web and screen design. It also originates with a complete range of figure set options old-style and lining figures, each in flat and relative widths.

 

Sanchez:

This typeface fits the Latinotype family and carries 12 styles, all of which are appropriate for logo design. A slab serif with rounded edges, Sanchez has confidence and attitude in the designs of an innovative and outgoing brand personality. It came out in 2011 and uses a mix of South American flavours and modern design to send its message.

 

Trajan:

Trajan is famous for being a movie poster font, but it still interprets to other channels. It only contains capital letters, which is decent for making a strong and impactful custom logo design.

This font is found in logos of many educational institutions, including Columbia University.

This serif font can also give the impression of luxury and class, as obvious in its use by the famous fashion brand Victoria’s Secret.

There is also the prominent spacing between each letter, which confirms that your logo text is readable.

Choplin:

Choplin is a geometric slab serif by German type designer René Bieder. It is modern, clean, and drawing motivation from Gill Sans and Johnston Sans while land onto standout current elements.

As it gives itself well for photography layouts, perspectives and assertive headlines, Choplin is a good one to consider for more self-assured branding. You can Choose this logo font for modern and story magazines and journals.

 

Conclusion:

 Hopefully, this article helps you in making that perfect custom logo for your brand. But make sure that the font of the logo is easily readable and understandable so that your brand is remembered for a long time. Attempt to use only two to three on your emblem design as more will make the design look messy. Select a typeface based on the type of business you run.