Master the Art of Facts of Custom Logo with These 5 Tips

 Most of the things are understood in the best way through the facts. A logo comes under the finest marketing strategies of any business. It is the first thing that attracts the customers and brings them towards the brand.

It brings so many successes to the business in terms of identification, recognition, making it stand out from the competitors, and many more. This success comes from the standardized symbol with perfect techniques.  

Here are some tips explained with the help of facts of some of the most successful businesses in the world.

1. Investing Too Much Is Not Mandatory:

 Some businesses leave the idea behind creating it. Thinking it is too expensive to buy or out of the league.

Twitter made its first-ever symbol by buying the bird from iStock for $15, and the designer only received $6 for its creation. And it is the most iconic symbol of all time. It may have evolved now or might be expensive. Twitter still uses the updated version of an old bird.  

2. Be Thoughtful:

It is not only about creating an appealing design or attract potential consumers with aesthetic creativity only. You should be thoughtful about it as well.

Like Amazon’s orange smile in its logo. Smiley on the amazon logo doesn’t only spread positive vibes but has meaning behind it. Which is, it sells everything from A to Z.

Likely to that, NBC peacock is not the design, but those 6 colours indicate the divisions of the network. News, sport, network, entertainments, stations, and productions.

3. Send Hidden Messages:

It should always have a hidden message to it. When the consumer market gets along with it, they’ll stick to the business forever. Those hidden messages keep them intrigue as well.

For example, the “B” in Baskin Robbins is written in such a that it seems like 13 which indicates that the company supplies 13 different and yummy flavours.

Also, Sony VA I0 is designed in such a way, that VA seems like a wave and I0 symbolizes the digital signal 10.   

Amazing right? To send the right, and hidden message at the same time.

4. Use Negative Spacing:

If you buy a logo, then the one having negative spacing should be preferable. At the same time, it should be used in the right way.

Like, Toblerone has a bear hidden in the mountains taking full advantage of the negative spacing. Did you ever notice it?

Apart from that, Toblerone is the chocolate of Bern, Switzerland. It is k own as the” city of bears.” It indirectly sends the hidden message as well.

5. Don’t Follow the Trend:

In 2000 skeuomorphism was one of the famous and most followed designed trends but in, 2010, it was replaced by the flat design. As they started to rule the world.  

Also, for 227 years, twinning tea has the same font with the same symbol as their design. It promotes consistency.

One of the tips that
have been followed forever is to be consistent with your logo design. Use them for years only that way it can be able to make businesses separate identity.

That proves businesses should not follow trends. It brings temporary fame that vanishes in a few minutes/times. After all, you can’t buy logo design online again and again.

CONCLUSION:

Listening and finding facts sounds not only interesting but fun as well. We get to know different exposure of lives.

But what about taking advantage of those facts and learn lessons. Following are mentioned all the facts and how one can abstract tips from those facts.

I believe these facts were unknown to you. Above all, you follow all the tips mentioned above while designing or working on your logo.