The Truth About Custom Logo Is About To Be Revealed.

 


Many people have tried to understand the story behind the logo, but mostly they failed to conclude it. Not because it’s difficult to understand, the main reason is the field and concept behind is a vast story. Most people believe it’s just an image with some words, but the reality is it’s the most valuable tool that businesses should possess.

If we look at history, the concept of identification was started back in the Stone Age; where Sheppard uses to mark their livestock animals with colours or sometimes with a hot iron. This might sound harmful but this is what the reality is. However, the recently modified logo design was first used by Levi's first in 1886 as a way to grow its market share, and after that, it becomes a trend. 

This article will tell you some truth about the custom logo so every time you design or buy it, you must know the truth. So tighten your belts and let’s fly for 60 seconds!

Investing Too Much Is Not Mandatory

Spending a million to get a logo is not compulsory; you can even get it to design for free. For “free” but how? It might sound like a dream, but it’s not. You can find some software that can help you in graphic design like Adobe illustrator, ProofHuband and PicsArt. Apart from these, you can also find some designing websites or designers which can get you things done in a few bucks.

Twitter made its first-ever symbol by buying the bird from iStock for $15, and the designer only received $6 for its creation. And it is the most iconic symbol of all time. It may have evolved now or might be expensive. Twitter still uses the updated version of an old bird. 

Avoid being trendy

A designer must need to realize that trends live for a month or a year, but a brand serves his customer throughout life. Every year we see the same garbage design trends being explained, followed, copied, and unfortunately, designers knew that they won’t last long but still they run behind them.

Cheating means game over

Ever seen a template-based logo, how bad it looks. From first glance, you can identify you had seen it before. Getting a template off the web, tweaked a couple of lines and colours, and called it his own. This is sadly the worst kind of design behaviour you can ever see.

But on the other hand, a custom-based logo is designed from the scratch means it is fully constructed according to your brand's nature and the same thing had never existed before. Now you can easily compare which one will influence the target audience more.

Promote your brand

A buying logo is just not meant to be a recognizable medium; it will also be displayed on stationery, websites, business cards, and advertising. An emblem that is crafted professionally will play a key role to advertise your product in every way possible.  

Once your brand has made a name for itself in the market, there is nowhere to stop. Consumers are more likely to answer emphatically to any further use of the logo for marketing different products. This can lead to increased sales or express product superiority within the respective target market. 

Conclusion

Going through this article you would realize that a custom logo is not what you think it’s the opposite of template-based because it will provide your business not just identification but a face too.

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