What are the text-based logos and their features?

 A Logo concept is all about making a company's perfect graphic label. It is typically consisting of a sign or brand mark, along with a tagline, depending on the type. A strong one reflects what an agency does and what the brand believes. However, there are certain types of logo, one of which is text-based. In this section, you will get to learn about this type and its features in detail.

 

What is a text emblem?

 

As the name implies, these logos have the name of the company in them, which automatically conveys the brand to its clients. They are known as wordmarks as well. To achieve a strategic advantage over their competition, many prominent corporations use such logos. As per the company's specifications, they can be written in various formats, shapes, colours, and sizes. CNN, FedEx, IBM, Coca Cola, Disney, Upwork, Lenovo are some of the most famous corporations using these styles of logos in the world, and the list goes on.

 

Features of text-built logos:

By the process of branding, they can quickly enter the industry and get their name known among customers at the same time. However, the key features because of which they are popular among many businesses are:

 

It is easily readable:

They are simple and can be very readily interpreted by the majority of clients. In them, they have no coded symbols and merely include the brand name rather than just initials. This way, customers can quickly memorize the brand name. so, if you belong to a newly developed organization, buying a logo of this type would be very beneficial to you. 

 

Can easily be recognized:

One of the biggest benefits of such logos is that they provide instant recognition to the brand. You will be able to recognize them very quickly if you see them in the chaotic marketplace. You can go for a descriptive company logo too if you want immediate recognition of your brand.

 

Has a clear message:

Conveying a clear message to your customers is an essential part of your branding. Since these emblems include the organization's name, there is no misunderstanding in the customer’s mind. The meaning is communicated very clearly and when they look at your company’s emblem, they don't have to think too hard.

 

Conclusion:

This is the best type if you just starting up with your organization. To make people read your design, remember it for long, and promptly distinguish what your business is about, we believe that you should buy a logo of this style.