Flaws in logo design

 

Your logo's integrity needs high-level care because it is essential for its long term success. There are tons of logo that fail due to lack of maintenance and proper care when they were created. It doesn't matter how amazing your product and services are or how good and cooperative your working environment is, if your logo fails to attract the attention of an audience.

For any company, logos are a must-have and are responsible for expressing the values and principles of a brand to the market. This issue often happens and with their emblem styles, even the largest companies struggle. In this section, we will discuss some flaws that are usually observed in designs and provide you with a little guidance so you can save yourselves from those drawbacks.

Follow trends so much

Trends can disappear in a whiff of smoke and this is the reason relying too much on these can affect your logo negatively. Your emblem required to be eternal, they start looking outdated if created by following trends. It does not mean that you should not look into what is new nowadays and take inspiration, but do it only to take good ideas and always come up with something exclusive and exceptional.

Poor colour choices

Colours affect human minds. A suitably chosen colour for an emblem can bring intrinsic and instant value to a brand. It is observed that poor selection of colours is the common mistake people often made. They illogically choose colours and add them in their emblems without even having a piece of proper knowledge about the nature of their business and to whom it is going to serve.

That is why knowing the psychology behind colours and its impact on the human mind is necessary to pick up the colour that correctly coordinates with the nature and idea of the brand. It is therefore suggested to not to rush in inserting colours in your emblem for better results as a great buy logo could even look good in black and white.

Use of inappropriate image:

Designing logos with unfitting images is another error created by logo makers. The drawback of such an image is that they cannot be scaled to any dimension. Scaling to varying sizes makes the image blur or changes the logo's clarity significantly.

Thus, in vector graphics like Illustrator and Adobe, it is good to design your logos so that your logo can be sized to any extent. A well-designed one is still portable and looks better when the size of it is reduced to stamp size or extended without losing the consistency. So, make the design flexible and look fine in all sizes.

Use of unsuitable fonts:

As the clarity of the brand's voice depends upon typography, it is considered as one of the most important aspects of the buy a logo. The overall feel audience is going to experience is reliant on the choices you made in this field. Poorly selected fonts or missing fonts could result in the letdown of your brands' reputation and be portrayed negatively in front of your customers. A font is associated with brands memorandum and that is why should be selected wisely and carefully.

Conclusion:

Your emblem is not solely the source of your visual representation, many other factors are associated with it, which are needed to be on point so be always cautious while designing an emblem.