What is branding and rebranding? How does a custom logo helps in both?

A logo is a symbol or emblem which is used to assist and build up a company that it can easily be recognized. The word custom means creating your very own unique identity something which differentiates your business from all the others. But there is a whole process that goes into creating a symbol with a strategy which is called branding. Branding is a strategy to make people remember or know about the product and services of an organization through its emblem giving them the reason to go for their products instead of their competitions. But there are times where these companies get old or their message or purpose changes making a time for the emblem to be redesigned. Rebranding is the process of recreating a new strategy of a brands custom logo by giving it a new look or new perspective for people to look through. A lot of reasons go into creating a new image to the brand. Some of these reasons that are talked about below are so important that everyone should know about them: A...