What is branding and rebranding? How does a custom logo helps in both?

 A logo is a symbol or emblem which is used to assist and build up a company that it can easily be recognized. The word custom means creating your very own unique identity something which differentiates your business from all the others. But there is a whole process that goes into creating a symbol with a strategy which is called branding.

Branding is a strategy to make people remember or know about the product and services of an organization through its emblem giving them the reason to go for their products instead of their competitions. But there are times where these companies get old or their message or purpose changes making a time for the emblem to be redesigned.

Rebranding is the process of recreating a new strategy of a brands custom logo by giving it a new look or new perspective for people to look through. A lot of reasons go into creating a new image to the brand. Some of these reasons that are talked about below are so important that everyone should know about them:

Appealing to the correct audience:

If you are a new business the audience you need are those who are interested in your brand because of which the audience you are targeting is very specific. But there might be a chance that not a lot of people are interested in you may be because the price you are offering might be higher than your competitors. The problem also might be that you are targeting the wrong audience and you needed to target different brands.

This is why many organizations go and create their very own unique identity as a lot of research and questions are asked before creating one. The questions can help the brand and the designer get a clear idea about what’s the company’s message, its purpose and who it could be directed to.   

Leaving a certain image behind:

Some businesses attract the wrong audience or get criticized by people talking about certain things. These are the times where some companies have to get their brand identity redesigned because it can interfere with companies growth. This makes fewer people interested in the brand because they don’t want to be a part of something that has a bad reputation.

The best thing about getting a label is that can be redesigned whenever you want. In these cases, the best choice for you is to get it redesigned and get rid of all the bad press that affects its reputation. An example of which is Uber in 2017 it got involved in various scandals making them fully redesign its brand with a new label.

Give your brand a new look:

The main purpose of having a logo is to grab the attention of your customers. But how do you keep the customer's attention to a company which has a logo with old fonts, colour? You can’t that’s why every few years famous companies like Apple, Google and Microsoft redesign their logo. The old logo will tell the customers I am old I don’t have anything new to offer you.

Every brand needs to update it by using fonts and colour that make it unique. Keeping your logo updated to the current brand can help with accelerated growth and keeps in you in the competition with all other brands. This is the most important step if you are on social media because there are a lot of brands trying to entice customers.

Change in the company’s message:

If you are a new organization or an old one. One thing is for sure that you will grow. The term growth means your company started with selling papers but now you want to sell printers or computers with it. This is done to keep customers interested in your brand but this causes the company’s image and message to change. A new image is very important because it is the way you tell others that you have something new to offer.

The message you once used doesn’t represent your company any more this is the time to change your logo design or some elements of it to make it represent the brand and its message. As talked about before having a customize logo gives you this chance because the designer provides you with all the files making it easier for it to be redesigned.

Change of Ownership or merger:

The word merger means the combination of two companies into one. If you are someone who has purchased a company or taken ownership of another company you have to represent it in some way that it can represent your new goals and objectives in the best way possible. Doing this can tell your clients that you have acquired this company and now we also offer these products or services.

This new logo is also to make a company customers trust you as it tells them the company under over wing means it will only improve. So don’t worry and trust us that you will always get the same company with a few changes. The most famous company that took ownership is Facebook in 2020 it owns include Instagram, Whatsapp and Oculus.

Conclusion:

These are the places where it is very important to have a custom logo as it plays a very important role when it comes to create a brand image and redesign it.