An easy explanation of the logo design process

 The logo designing process is never the same because different designers have their way. Some may take extra steps while some will start designing right away. The good news is that there is a general process that most designers follow.

In this article, you will know what the logo design process easy words that will help you understand it with ease.

Research:

Designing a logo without knowing the background of your industry, its market and your business’s values, you will end up designing the wrong logo. It is important to know the background, ask the right questions from the beginning. So, you may get clarity and this will give you the right direction.

Try researching about your potential customers, what they like and what may attract them. Secondly, research your competitors and lastly do an analysis of your brand and see how you can communicate it with your design.

Brainstorming sessions:

Once you are done with the first step, let’s move to the second stage i.e. brainstorming. Communicate with your co-workers and start generating ideas. Try to come up with as many ideas as possible because this will give you lots of choices in the end. Be open to criticism and other’s opinions because this will help you in improving.

Take inspirations from the most successful names in the industry. See their designs, so it may give you clarity on what you should do. Remember only to take inspiration don’t copy them.

Start Sketching process:

You are now ready to start designing your emblem, if you have knowledge about how it works then well and good but if you don’t then various agencies offer custom logo design services, take the services of professional designers, with their experience they will surely provide you best results.

Make sure to communicate all the details, your previous research which you conducted to gain knowledge. If you provide them with this information then it will save time.

 

Select the best options:

If you are designing yourself then create as many designs as you can and select the best ones. If you’re taking the services of professionals then they will also provide you with some concepts, so choose the best one. Try comparing them with each other and see which option will do its job more effectively than others.

When selecting a logo, ask these questions; is it simple? Is it memorable? Is it unique and powerful? If all the answers are yes then congratulations you got yourself the best emblem.

Feedback:

Once you get your custom logo design it is time to show it to your co-workers, your employees and see if they feel it is right or not. Try conducting short surveys with your potential customers, see if they like it or not. Remember, it doesn’t matter if it looks catchy to you or not, it must look attractive to your customers.

If you get the right feedback then the process is complete but mostly it isn’t that straightforward. So, let’s get to the next step.

Revisions and Possible Approval:

If you didn’t get positive feedback then you should make some changes. Contact the custom design logo company from where you got your logo designed, they will do revisions for you. Relax it doesn’t cost extra money, mostly all these companies make up to 5 revisions for their clients. So, you are in luck.

If you designed it by yourself then make the necessary changes yourself. Though, it is strongly recommended to hire professionals for this job.  

Promotion:

Now you are ready to start promoting your emblem. Put it in your product’s packaging, your website, letterheads, emails, uniforms. Put it in as many places as you can because the more places you put it, the chances are more people will come across it and this will increase your brand identity and recognition.

With a powerful emblem, your brand will be instilled into the minds of the audience and this will help you to convert them into customers.

Conclusion:

Your custom logo is an important tool for your business. It will help you to create your brand personality, give you a possible marketing edge over the competition but it may also go another way round if you don’t make and execute things correctly.