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  Brands must have evolved to stay appropriate and remain the same with their logos. If a brand needs to come by as modern, they need to continuously redesign their logo with current ideas. Evolution of logo, survival of the elegant. In this article, we'll look at how the worldwide giant succeeds in continuously redesigning its iconic logo even as remain loyal to its brand identity. Along with that we evaluate famous brands and see how they survived within the quiet time of time. Innovation will be mandatory that might give companies brand identity. Apple: The most famous and renowned brand apple logo designing history is as rich as the brand itself. The first design of the apple was designed by Ronald Wayne in 1976 that required representing the law of gravity inspired by Issac Newton sitting under the apple tree. The Newton logo was short-term, as Steve jobs realized that the design was old shaped. Steve Jobs wanted the brand's name and emblem to be combined as one. After tha...

  The logo designing process is never the same because different designers have their way. Some may take extra steps while some will start designing right away. The good news is that there is a general process that most designers follow. In this article, you will know what the logo design process easy words that will help you understand it with ease. Research: Designing a logo without knowing the background of your industry, its market and your business’s values, you will end up designing the wrong logo. It is important to know the background, ask the right questions from the beginning. So, you may get clarity and this will give you the right direction. Try researching about your potential customers, what they like and what may attract them. Secondly, research your competitors and lastly do an analysis of your brand and see how you can communicate it with your design. Brainstorming sessions: Once you are done with the first step, let’s move to the second stage i.e. brainstorming. C...

  For small companies and agencies, employing a skilled graphic designer has many advantages. Approximately 95% of small companies have poor emblem. What is the explanation for this? They don't employ a talented artist to create a logo for them. You want an exclusive logo, but many small companies cut corners by using low-cost models. An on-demand graphic designer, on the other hand, will assist you in resolving this issue. What, on the other hand, does a competent logo design include? To keep customers interested, a skilled logo artist would use deliberately selected colours, typography, and picture patterns. Spending more money on a professional logo design would pay off handsomely. A logo's font, scale, colour, and graphic design convey a lot about a brand. These are a handful of the many opportunities to employ a competent graphic designer. Best quality: The distinction between good and poor design is clear. Customers, as well as the opponents, will find things out. Logos h...

  A Logo concept is all about making a company's perfect graphic label. It is typically consisting of a sign or brand mark, along with a tagline, depending on the type. A strong one reflects what an agency does and what the brand believes. However, there are certain types of logo, one of which is text-based. In this section, you will get to learn about this type and its features in detail.   What is a text emblem?   As the name implies, these logos have the name of the company in them, which automatically conveys the brand to its clients. They are known as wordmarks as well. To achieve a strategic advantage over their competition, many prominent corporations use such logos. As per the company's specifications, they can be written in various formats, shapes, colours, and sizes. CNN, FedEx, IBM, Coca Cola, Disney, Upwork, Lenovo are some of the most famous corporations using these styles of logos in the world, and the list goes on.   Features of text-built logos: By th...

  Many people have tried to understand the story behind the logo, but mostly they failed to conclude it. Not because it’s difficult to understand, the main reason is the field and concept behind is a vast story. Most people believe it’s just an image with some words, but the reality is it’s the most valuable tool that businesses should possess. If we look at history, the concept of identification was started back in the Stone Age; where Sheppard uses to mark their livestock animals with colours or sometimes with a hot iron. This might sound harmful but this is what the reality is. However, the recently modified logo design was first used by Levi's first in 1886 as a way to grow its market share, and after that, it becomes a trend.  This article will tell you some truth about the custom logo so every time you design or buy it, you must know the truth. So tighten your belts and let’s fly for 60 seconds! Investing Too Much Is Not Mandatory Spending a million to get a logo is not ...

  Your logo is the face of your brand; that’s why it is necessary to keep it clean and decent. If you want it for your brand you can get it from where ever you want; either you can go with a company that provides the best design service or you can design it by yourself with the help of Adobe illustrator or software. But creating it on your own can be a little frustrating sometimes because it requires some tricks and tips to follow otherwise making a good logo sounds impossible. Whether you’re a beginner and want to start your career as a designer or just in need of basic knowledge about designing. Don’t worry; we have got a solution, going through this article you will find some important points and tricks which will help you make really good logos. So have a seat and don’t leave it till the end! A picture is worth a thousand words It’s human psychology; that they memorize an image quicker and more instant. A logo is on the other hand a visual representation of your brand, so you w...

  Sometimes designing a logo can be a frustrating task, as it’s not just an image. It’s a visual that helps to promote the brand and help the target audience to make instant recognition. There are thousands of companies that are doing business in the market before you, launching the brand with the same symbol will never going to make a great impact, but going with the unique identification means instant success. Due to the brand identity, the consumers can immediately reach the company’s products and services. But creating a unique symbol requires excessive research and study of the brand's nature, without it you can’t even think of a unique design. Before you are involved in any work it requires some specific qualities, same in the case of logo designing it design requires plenty of practice and experience for it to be successful; knowledge is power for any graphic designer. Probably if you are a new face in this field; reading this article will not only nourish your qualities but...