Seven Things to Avoid In Custom Logo

 Every business today has a logo. But, yet only a few businesses are successful. Quality services and products do play a vital role in the success of any business but all these things are communicated through a professional-looking logo. If your brand doesn’t have a unique logo design then people will not recognize your brand and your start-up will face serious consequences as a result.

To have a successful enterprise, it must communicate the message effectively. The effective way to do that is to have a logo that will distinguish you from the competition. Here are 7 things you should avoid in your logo designs:

Complex Design:

Your emblem shouldn’t contain complex designs. Why? Because people tend to forget designs that contain complexity. On the other hand, simple designs are very easy to remember. Try to avoid complex and unnecessary elements in your design. Otherwise, this will create a distraction.

Most renowned brands have simple designs. Due to that, their logos have become memorable and timeless. Make sure to keep your emblem simple and plain that can grasp the attention of an audience.

Fonts:

Logos that have easily readable fonts are the most renowned ones. The key here is that your design must contain easily understandable fonts. Finding the right font for your design may not be the easiest thing but it has its benefits.

Secondly, you shouldn’t add more than two font styles; otherwise, this will create confusion. Here too, you have to keep things simple. Don’t add fonts that don’t fit with your design.

Colours:

Having the right colours for your design is important. A colour defines whether your emblem looks professional and line ups perfectly with your business or not. Furthermore, your emblem shouldn’t contain more than a few colours. Don’t use bright colours as they look unattractive.

Colours play a crucial role in customer’s psyche. The green colour is best suited for those brands that promote sustainability.

Avoid Amateur Designers:

Your emblem must look professional. After all, you want to look different. So, why go for amateur designers? Many new entrepreneurial ventures do this mistake by hiring inexperienced designers just for the sake of saving some money.

Hire a professional logo designer that can design your emblem that looks catchy and unique. Make sure to communicate all the details with your designer so that your emblem perfectly defines your nature of business and best represent it.

Avoid Stock Art

Don’t use stock vector images for your emblem. This is the biggest mistake many new businesses do. Stock images are available on webs and downloading them is acceptable but when you add them to your emblem this may get you into legal trouble. The reason is that many other brands may be using those images and this will not make you different and unique.

A custom logo must look authentic, professional and unique. So, it is a good idea to avoid stock art, otherwise, this will harm your image and authenticity in the market.

Don’t Rely on Trends:

Trends change every couple of years, but that shouldn’t be the case with logos. They should be timeless and memorable. Don’t add those elements to your design that are trendy. Because these trends will eventually fade away and so will your logo.

A professional logo designer understands that and avoids incorporating trendy elements on logos. Many start-ups make this mistake and eventually suffer.

Don’t Forget Structure:

It is very important to understand that your logo design must be well structured. Elements of your emblem must all align. If they are not aligned, this will make your design look unprofessional and unattractive in the eyes of customers.

For having a perfect structure, don’t rely on amateur and inexperienced designers. It is always a good idea to have professionals designing your emblem.

Conclusion:

A custom logo can bring so many benefits to your business. But there are certain mistakes you should avoid to get benefits from your custom logo. We hope you found this article helpful and will avoid these mistakes.

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